Services designed to suit your needs
Brand design and creation
Social media ADS
Create immediate and deep connections for your brand!
Helping you deliver the right message from your brand is part of our responsibility. We know how to communicate those characteristics that empower your brand and make it clear, precise and understandable towards your audience.
Starting with questions about your “why”, who your clients are, and what value your brand is bringing them, we collect a lot of information to build the strong concepts around your brand.
We are offering a personalized approach where Branding and Marketing work together as one. Each brand is unique and the only way to make it stand out is through a careful process to setup the core communication and behaviour of your brand.
We will help you find your voice to communicate your values to your audience.
Once we have all this information defined, we will start to build a real Brand experience.
Why Branding and Marketing work hand in hand for your brand?
Many companies confuse the meaning and purpose of branding and marketing. If we do marketing and advertising without having a clear understanding of what their brand represents, the message will not be clear to their audience.
Branding and marketing are equally as important in the process of developing a brand, and branding comes before marketing. Strong brand roots are essential to obtaining the results we are looking for when building the marketing strategy. As we all know, our roots contribute to the decisions about what we do and where we are going.
We help our clients build the pillars of their brand. These are the foundations on which the marketing strategy is built, allowing to deliver the best possible experience to consumers from the first time they see the brand.
In the age of digital marketing, we sometimes underestimate the importance of word-of-mouth. Positive word-of-mouth is the real-life version of a “like and share”, which is only possible if the brand is clear, precise and understandable.
At Egency, we have decades of experience helping companies build or refresh their brands, across multiple industries, in Europe, Latin America and the US.
Our marketing methodology
We guide our clients step-by-step in a clearly structured process that allows them to understand the reasons WHY their brand is important and HOW they can make a positive impact.
The same applies when we are building the marketing strategy, which we build to make you stand out in front of the competition. We help you to tell the story behind your brand, making it catchy and accessible for the right consumers, in the right place, at the right time.
Our steps are:
Audit + Strategy + Execution
Our methodology includes a deep understanding of your business, your objectives and who you are adding value to – in one word, the vision of your company. No matter if you are looking to create a brand or if you have one that already exists, during the audit phase we focus on the value that you create, so that we can build a tailor-made strategy for you.
During the strategy phase, we go back to basics and make sure that everything about our clients’ brand is aligned, from top to bottom. We cover each of the channels and the related content to be created, so that we can attract the best clients to the business.
Once our clients have an amazing strategy in place, it will need to be executed, and if they cannot do it themselves, we will help them with it. We put the tools in place to measure the success of the strategy, and we adjust accordingly. These decisions will define the performance of brands.